WORDS BY
LOUISE MITCHELL
Content Writer & Editor – Real Estate, Travel & Small Business Specialist
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PROFESSIONAL COPYWRITING & EDITING
Delivering the right words to the right audience
COPYWRITING
​Concise and creative words with crafted elements including captions, headings, sub-headings, & pull-quotes.
Specialising in:
Web/Advertising/Brochure content
Video Presentation Scripts
Feature Articles | Media Releases
Lifestyle Blog content
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EDITING & PROOFREADING
Attention to detail ensures consistency and correctness in spelling, style and grammar.
Tailored word choice and usage results in a unique
Tone of Voice. Before you publish, whether online or in print, professional proofreading and creative copy-editing
will enhance audience engagement, readability and credibility.
25 Years' Industry Experience | Fast Turnaround | Reliable & Affordable
Fully Insured (Public Liability & Professional Indemnity) | Police Checked | COVID safe
"The best thing about being a property copywriter is being invited inside some of Melbourne's best homes - and then getting to write about it!"
ABOUT LOUISE MITCHELL
Louise Mitchell (Assoc. Dip. Professional Writing & Editing) has more than 25 years' industry experience as a journalist, editor, copywriter and PR/Media consultant. She has also taught non-fiction writing subjects at Monash University and Chisholm TAFE. Louise has written for a wide range of Melbourne-based publications including local newspapers, travel, real estate and business magazines.
Pre-pandemic she worked for six years as a content writer and editor for the APT Travel Group (ATG). She is currently working as a real estate copywriter specialising in Melbourne's Bayside and Mornington Peninsula property market.
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PUBLICATIONS
Editorial/Contributor Credits
CAPTAIN'S CHOICE OUR WORLD MAGAZINE
Issues 1-3 (2017-2019)
Editor, feature article contributor, and copywriter. Captain's Choice 'Our World' Magazine. Produced by ATG's in-house Creative team. Issue 3 Winner, 2020 Real Media Awards, B2C Publication.
Article: Out of the Blue
BOTANICA WORLD DISCOVERIES -
BOOK TRILOGY
2014-2020
Editor, Over the Garden Fence, Beyond the Garden Gate and Along the Garden Path, written by Botanica’s Founder, Judy Vanrenen OAM. These three superbly produced coffee table books were produced by ATG's in-house Creative team,
especially for Botanica guests.
BUSINESS FRANCHISE AUSTRALIA MAGAZINE
2009-2011
Editor, CGB Publishing. Publications included: Business Franchise Australia magazine (bi-monthly), Business Franchise New Zealand magazine (quarterly), The Australian & New Zealand Business Franchise Directory (annual), The Australian & New Zealand Business Franchise Guide (annual),
The Franchisor magazine 2010.
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REAL ESTATE WEEKLY MAGAZINE
2003 - 2004
Contributor/journalist, 70 plus issues of Real Estate Weekly (Mornington Peninsula).
"There's no such thing as boring subjects – just boring writers," said every writing teacher ever.
